random-charm in your e-mail box or on your fridge

I’m just going to take a moment to point out that you can receive random-charm in your e-mail box by signing up in the left hand column under the fish. Or you can read on and find out about how random-charm might end up on your fridge as seen below!

random-charm logo magnetic clothespin

Some of you may know that I was once an advertising designer, I still dabble a bit. Within the field, my true loves are typography and copywriting. So I can’t do much of anything, even this blog, without giving it a little graphic touch. However, I’ve taken my time in this case. I’m allowing it to evolve in public, not something I usually do.

The font I chose for random-charm is coincidentally named Charme. Along with a few other tweaks, I impulsively set it at an angle. I did not put the typestyling through the rigorous paces I normally would but started using it right away, shock! So far I haven’t regretted anything. Then again it’s only been applied to the blog header, some mini cards/hang tags (see below) and magnet-backed clothespins. I’ve seen the clothespins done with pretty paper or fabric and thought it would be fun to put my blog name on it and throw into packages that occasionally leave my studio. So if a random-charm clothespin shows up in your mailbox, I hope it will find it’s way onto your fridge!

random-charm mini-cards/hang tags and logo clothespins

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2 comments

  1. Cindy’s avatar

    Thanks Nikki. One of the criteria we used in school to judge a logo was if it looked good in black and white. Often I work in black and white to start with even if I already have color ideas for a client. In this case I decided that since this logo would often be accompanying colorful fabrics, art, etc., it would stand out best by remaining black and white.

  2. Nikki LaCrosse’s avatar

    Very cool! I like how simple it is.

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